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Once viewed as a passing fad, the texting trend has taken ahold of U.S. consumers — currently, around 97 percent of smartphone owners text. If you’re a small-business owner who wants to increase sales, save money, and build customer relationships, texting could be the solution you’ve been searching for. Here’s how your small business can […]
by Frontier Business on
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” -Jeff Bezos Branding is an essential element of marketing. Done well, a brand should be the guiding light for the organization. Above all, you need to know what you stand for, and it […]
by Frontier Business on
In the digital age, a business’s online presence is just as important as their physical presence — if not more so. Restaurants live and die by their Yelp ratings. Earlier this year, Amazon’s online expansion brought its net worth above that of Wal-Mart. Before consumers make purchases, they tend to do a lot of online […]
by Frontier Business on
No matter the industry, everyone benefits from spending time with other professionals. As a marketer or business owner it’s even more crucial for you to remain current on the latest trends, strategies, and out-of-the-box thinking. One of the best ways to stay in the thick of things is by connecting with other marketers in online […]
by Frontier Business on
Branding is more than a buzzword. It is how a small business can make a name for itself in an industry and in a community. Involving customers in the process and in the brand itself can make both the brand and the business stronger. Having strong customer involvement in small business branding also means a […]
by Frontier Business on
Holiday shopping, party prep, and good times are just around the corner. This time of year presents a multitude of marketing opportunities for small businesses. It may take a little bit of extra effort to put these suggestions into action, but the rewards will be well worth the effort. 1. Hold a Social Media Contest. Offer […]
by Frontier Business on
Everyone knows brands aren’t built overnight. The largest and most valuable corporations today are a product of years of research, planning, execution, evolution, and investment that all lead to something much more meaningful than people simply consuming goods and services. Of course, when a business is just starting out, chances are it won’t have millions […]
by Frontier Business on
Marketing your small business doesn’t have to cost an arm and a leg. More often than not, a little bit of ingenuity and some old-fashioned hard work can get the word out about your business — with a potential reach as wide as an expensive marketing campaign. 1. Buy Facebook Ads You already know that […]
by Frontier Business on
If your business isn’t getting the results you want from your social media efforts, you need to switch up your strategy. There are several fundamental elements that can make or break your social media success, so make sure you’re doing them right. These are the 11 things you need to blow the roof off your […]
by Frontier Business on
